Salespunch Yerfej Box™

When it comes to assessing pipeline probability, there is much confusion between the likelihood of a piece of business converting and the stage in the sales process.  Completing a first visit is not an indicator of 20% likelihood (for example) any more than a visit later in the sales process necessarily equates to 80% likelihood. 

Driven by the MODERN™ score, the 'YERFEJ Box' creates a matrix of these two factors and gives practical guidelines on appropriate actions in each quadrant.

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